Here’s a light moment and an interesting ironic look at corporate social responsibility via Stephen Colbert. The video is here (starting at the 1:29 mark).
The transcript is below (via colleague Stan Shatenstein, Contributing Editor at the journal Tobacco Control):
“I am praising [KFC] for raising breast cancer awareness by selling pink buckets of chicken. For every bucket sold, KFC donates 50 cents to Susan G. Komen for the Cure, an organization that raises awareness of breast cancer. Some are saying this endorsement sends a mixed message, like Barbara Brenner, executive director of Breast Cancer Action, who argues “They are raising money for women’s health by selling a product that’s bad for your health – it’s hypocrisy.” No, madam, it’s hip-hop crispy.
“Besides, there’s an easy way to solve this dilemma. Yes, fried food may clog your arteries so, after you buy the chicken, everyone should also buy Campbell’s soup whose ‘address your heart’ campaign raises money to fight heart disease. Of course, canned soup often has high levels of sodium which can lead to kidney disease. That’s why you should load up on Coca-Cola, corporate partner of the National Kidney Foundation. Now, sugary soft drinks can contribute to diabetes, so we all need to buy a Ford, global partner of the Juvenile Diabetes Research Foundation. And don’t worry that trucks and SUVs hurt the environment. Just buy a carton of Marlboros because Marlboro is a major partner of Keep America Beautiful. Of course, smoking causes cancer so you want to fight back by buying a bucket of KFC. (Colbert bites lustily into a piece of chicken.) World saved!”
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